This session empowers gym owners to confidently determine what their programs should really cost—based on value, not guesswork. We’ll break down the key factors that should drive your pricing decisions, and help you move beyond the common pitfalls: the “guilt” of pricing customers out of the market, or simply calling the gym down the road to ask what they charge.

This topic is critical—over 75% of the gyms we consult are undercharging by 30% or more. In this lecture, we’ll give you the tools to adjust your tuition with confidence, overcome fear of customer pushback, and implement changes effectively and sustainably.