Hiring and retaining great staff is the cornerstone of successful gym ownership. Our focus should always be on choosing the right people, training them well, and creating an environment where they feel valued and motivated. In our industry, we don’t just sell products or services—we sell good feelings. How we communicate this to new team members can determine whether they see this as a short-term job or a long-term career.

In this session, I’ll share proven, industry-specific systems for hiring, training, and leading staff—tools that go beyond what a quick online search can offer. We’ll also explore the concept of servant leadership and how to apply it throughout every stage of an employee’s journey.

One key takeaway: Don’t just hire the most qualified candidate—hire someone qualified whose lifestyle truly fits the role.

Attendees will leave with practical strategies they can implement right away.