AI isn’t coming, it’s already quietly reshaping how the most efficient gyms operate. In this engaging session, Mark Mahoney, Founder & CEO of Jackrabbit Class, will break down five practical, real-world ways gyms are using AI today to save time, improve decision-making, and increase profitability without needing to be tech experts.

From front desk automation to marketing optimization and staffing efficiencies, you’ll walk away with immediately usable ideas. We’ll also explore when technology supports growth vs. when culture, leadership, and systems should be prioritized to ensure long-term success.

Key Takeaways:
Five specific AI use cases gym owners can implement right now.
Where AI adds real value vs. where it creates distractions.
How to balance automation with culture, relationships, and leadership
A clear framework for deciding when to scale with tech, and when to simplify.

As a gym owner, you don’t just manage facilities, you run a high-pressure business built on performance culture. Every decision, every challenge, every conversation is filtered through one system first: the brain.

When your mental operating system is optimized, you’ll easily lead with clarity, confidence, and consistency, no matter how chaotic the day gets. Ready to build your business with less stress? Then don’t miss this interactive, high-impact session.

Join Jackrabbit Class and The Better Brain Project for a practical, energizing look at the neuroscience behind high-performing gym leadership. You’ll discover how mental fitness helps you:
Make faster, higher-quality decisions
Handle tough conversations without stress
Strengthen time-management and boundaries
Maintain resilience so you can lead at your best

You’ll also see real-world outcomes through a gym case study and leave with simple tools you can put into action immediately to elevate how you lead your athletes, your staff, and your business.