Gen Z represents 20% of the US population but 40% of its consumer spending power. And in the US, first time Moms are around 27, younger than many Western countries. That means Gen Z Moms are here, now, with money to spend on brands they trust, attracted by marketing which speaks directly to them. With a short attention span, huge native tech awareness and no fear in breaking up with brands and businesses that disappoint—almost 8 in 10 Gen Z have done it—this tech-reliant mom segment is drawn to brands with deep insights about their needs, habits and communication preferences.

This is a huge opportunity—and it’s urgent. Most US children’s activity providers are still obsessed with Millennials and have been left behind by Gen Z’s emergence. Using latest research, data and trends, Katrina shares why millennial marketing strategies won’t work with Gen Z, the critical differences between the generations and how to develop a marketing blueprint to future proof your brand in 2025.

What you’ll learn from this session:

• What differentiates Gen Z from all other generations
• Where to find Gen Z women and Moms and how to talk to them in their language
• Why Gen Z is the up-and-coming powerhouse you can’t ignore
• Why there’s no time to waste if you want skin in the game when it comes to attracting, converting and retaining Moms and their families in your gymnastics club