Presenter
Steve Cook
Friday, August 7
12:30 – 1:00 pm
Fri
12:30 – 1:00 pm
Room 225
Power Lunch Session: Sponsorship – The Unrecognized Income Stream and the Underused Marketing Tool
This talk will dig into the opportunities for sponsorship that are available fro small businesses. I will cover how to sell sponsorships with a structure that makes everyone accountable. How to monitor sponorships so that all parties are not only happy with the results but are anxious to renew. I will introduce a way to stop the debate on the value of the sponsorship and bring the parties together to grow the sponsorship. Meal not provided. Please bring your own lunch.